A new industry standard currently under development by the Natural Products Association (NPA) is set to help fill what many see as a troublesome gap in the market. Sometime next year, the trade association plans to roll out a definition and certification program for some “natural” food products.
Jarrow Formulas, Inc. and James Gormley of Citizens for Health organized a tactical meeting during Expo East, with the hopes of encouraging industry members to take a stronger stand against the recently proposed guidance on new dietary ingredients (NDIs), and to consider formation of a new trade association. In attendance were some of the industry’s largest and most influential supplement makers, retailers, and raw materials suppliers, as well as interested observers such as the founder of the American Botanical Council.
More than 20,000 industry members headed to Baltimore for the chance to learn and grow at Natural Products Expo East. Once again co-located with All Things Organic-BioFach America, the Organic Summit, and Healthy Baking, the show was held at the Baltimore Convention Center from September 21 to 24.
Dulven, Netherlands—Market research firm Innova Market Insights says the superfruits craze shows no signs of slowing down, as more companies are using such ingredients in a broad range of foods and drinks.