WholeFoods Magazine was pleased to honor many of the recipients of the 2012 Natural Choice Awards at Expo East. Publisher Heather Wainer and Editor/Associate Publisher Kaylynn Chiarello-Ebner visited the booths of the award winners recognized below:
After three quarters of a century, Lundberg Family Farms is still dedicated to rice and family. They celebrated the milestone at Expo East in a room decorated with historical pictures of the company and the Lundberg family, as the current generation of company leaders mingled with guests with cocktails and hors d’oeuvres on hand.
California Proposition 65 was passed in that state by voters in 1986, to protect the safety of drinking water and reduce toxic substance exposure in consumer products by requiring companies to place warning labels when these toxins are present. According to Gretchen DuBeau, executive director of Alliance for Natural Health USA (ANH-USA), Prop 65 is not playing out exactly as it was intended.
Part of Whole Foods Market’s success has come as a result of its efforts in engaging customers, and much of this happens through social media. At a seminar titled “What’s Behind Whole Foods Market’s Social Media Strategy?”, Whole Foods Market digital marketing manager Ryan Amirault shared some insight into how his company’s social media outreach has developed.
Baltimore, MD—Natural Products Expo East brought together a strong educational program and a large tradeshow of 1,550 exhibits at the Baltimore Convention Center, September 19–22, 2012. According to show organizers, over 21,000 industry members were in attendance. The tradeshow featured several newcomers to the natural channel, including 36% of all exhibitors.
An extensive study into the buying habits of organic shoppers has found some surprises about the current state and the future of the organic industry, according to Maryellen Molyneaux, president of the Natural Marketing Institute (NMI) in “State of the Organic Industry.”
Rockville, MD—While many Americans have been cutting back their spending during the recession, nutritional supplements are one area that has not been affected. In fact, according to the report released by Packaged Facts, Nutritional Supplements in the U.S., supplement sales increased 7% to $11.5 billion in 2012, and are projected to reach $15.5 billion by 2017.