It is with great sorrow that WholeFoods learned of the passing of Rae Howard, an irreplaceable figure in the Natural Products Industry, co-founder of Good Earth Natural Foods, and beloved wife, mother and grandmother. She passed away on February 8.
Washington, D.C.—Supplement manufacturers know their advertising efforts and product labeling are closing monitored by regulators, but they should be just as stringent with how they handle their social media outreach. Such was the message in the Natural Products Association (NPA)’s first installment of its 2014 Wednesday Webinar Series on January 22, entitled, “Social Media for Dietary Supplements: The Good, the Bad, the Ugly.”
South Plainfield, NJ—The Natural Products Association, based in Washington, D.C., has selected Howard Wainer, president of WholeFoods Magazine, as the winner of its 2014 President’s Award. This annual award is given to a natural products industry member who has made long-term and significant contributions to the industry.
Washington, D.C.—A final regulatory guidance on how to correctly market a product as a beverage versus a dietary supplement has been released by the U.S. Food and Drug Administration (FDA). The distinction is an important one, since products that fall into the beverage category are regulated as food. It is also a safety issue when consumers cannot easily tell if a liquid supplement is intended to be taken in small doses, unlike a drink.
To increase consumer awareness of natural algae astaxanthin’s health benefits and differentiate it from synthetic astaxanthin, three leading producers are founding the Natural Algae Astaxanthin Association (NAXA). Fuji Chemical Industry Co. Ltd. (which offers the astaxanthin ingredient AstaReal), Algatechnologies Ltd. (AstaPure) and Cyanotech Corporation (BioAstin) will welcome other algae-based astaxanthin producers to the new trade group in the near future.