Part of Whole Foods Market’s success has come as a result of its efforts in engaging customers, and much of this happens through social media. At a seminar titled “What’s Behind Whole Foods Market’s Social Media Strategy?”, Whole Foods Market digital marketing manager Ryan Amirault shared some insight into how his company’s social media outreach has developed.
Baltimore, MD—Natural Products Expo East brought together a strong educational program and a large tradeshow of 1,550 exhibits at the Baltimore Convention Center, September 19–22, 2012. According to show organizers, over 21,000 industry members were in attendance. The tradeshow featured several newcomers to the natural channel, including 36% of all exhibitors.
An extensive study into the buying habits of organic shoppers has found some surprises about the current state and the future of the organic industry, according to Maryellen Molyneaux, president of the Natural Marketing Institute (NMI) in “State of the Organic Industry.”
Rockville, MD—While many Americans have been cutting back their spending during the recession, nutritional supplements are one area that has not been affected. In fact, according to the report released by Packaged Facts, Nutritional Supplements in the U.S., supplement sales increased 7% to $11.5 billion in 2012, and are projected to reach $15.5 billion by 2017.
Stanford, CA—Findings from a recent Stanford University study have caused a stir in the organic industry. According to the study’s data, organic foods may not be any more healthy or nutritional than their conventionally grown counterparts.
Washington, D.C.—Two of the major forces in the organic agriculture and products industry will now merge together under one roof. The Organic Trade Association (OTA) will assume administrative responsibilities for The Organic Center, which will move its headquarters here from Boulder, CO. The Organic Center has traditionally been a scientific voice for the merits of organic agriculture, while the OTA serves its members by advocating for the values, benefits and regulatory standing of organic products in the media and in government.