According to NYPost.com, vice president of EcoMeal Organic, Eugene Koshul, an organic food distributor, parked a company truck at Brighton Beach and Coney Island Avenues on November 3 to provide free yogurt, eggs, milk, cheese and juice for victims in need. “It’s all fresh,’’ he said. “Nothing that has been sitting around.’’
Koshul, 24, grew up in Brighton Beach, contributed although he doesn’t usually deal with consumers directly. “My grandmother and other elderly people live there. They’re basically helpless,’’ he said.
EcoMeal Organic, with help from Organic Valley, Smart Balance, Lifeway Kefir and Happy Baby, has brought 600 cases of products to support the cause. The truck will remain parked at this location until supplies run out.
The Natural Products Association has created the NPA Hurricane Sandy Relief Fund. Contributions will be disbursed to the American Red Cross, Salvation Army or NPA Retailer Relief, which will help member retailers that suffered damages from the storm.
To donate, visit:
American Red Cross: www.redcross.org
Nourish America: www.nourishamerica.org
Convoy of Hope: www.convoyofhope.org
Natural Products Foundation: www.NaturalProductsFoundation.org/Sandy
Published in WholeFoods Magazine, December 2012 (online 11/5/12)