San Diego, CA—Suja Life, LLC announced on August 19 that The Coca-Cola Company is now an investor and distribution partner. The minority investments made by The Coca-Cola Company and Goldman Sachs have given Suja the “expertise and accessibility to further increase product distribution and operational efficiencies,” according to an official statement.
“When we started our home-delivery juicing company in San Diego about three years ago, we couldn’t have imaged the incredible growth and consumer demand that we face today,” says Jeff Church, co-founder and CEO or Suja. “As we continued to innovate and find ways to democratize juice, we soon realized that for us to take the business to the next level in providing organic, cold-pressured juice to even more people, we needed to find the correct strategic partners.”
The Coca-Cola Company will distribute Suja through the channels it already uses to sell Odwalla (another chilled beverage), giving Suja broader visibility. In addition, Suja anticipates the financial investment from The Coca-Cola Company will give it the means to be even more innovative with its product line, according to the press release.
Suja Juice is a line of cold-pressured juices that are certified organic and verified by the Non-GMO Project. For every bottle that is purchased, according to the press release, $0.20 to $0.25 is donated to a social or environmental cause through the Suja Elements Cause Collective.
Posted on WholeFoods Magazine Online, 8/19/15