Palm Springs, CA—Mary K. Engle, associate director for advertising practices in the Bureau of Consumer Protection at the Federal Trade Commission (FTC), gave supplements marketers a bit more insight into FTC’s current thinking on advertising at the Council for Responsible Nutrition’s The Conference. Engle offered industry members five take-home points to consider about dietary supplements advertising:
Some 25,000 industry members came together in Baltimore, MD, for the 30th annual Natural Products Expo East tradeshow and conference. This year’s event boasted 1,363 exhibiting companies, including 400 new brands that launched at the show. Here are four observations from the tradeshow from WholeFoods editors.
Chicago, IL—Aiming to help natural retailers better understand the science of "natural" products, the inaugural Healthy and Natural Trade Show in Chicago will open May 5 with a day of education for trade show attendees.
Wichita, KS—Events are nothing new at GreenAcres Market, whether it’s a wine tasting or seminar to highlight supplements, healing oils and other natural products. In their newest program "Cooking with Dr. Anne," a series of four free cooking classes, the market hopes to bring attention to the way nutrition can positively impact children’s behavior, learning and mood.