Grocery Briefs: September 2014

Written By:
WholeFoods Magazine Staff
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Gluten-free soy sauce brand Little Soya, Houston, TX, had some of its product launched into space on the European Space Agency’s Ariane 5 ES rocket from the Guiana Space Center in French Guiana. The sauce will be delivered to the International Space Station as part of a shipment of supplies that includes other condiments to enhance the flavor of food in space.

Larry’s Foods, LLC, Slingerlands, NY, has received Non-GMO Project Verification for its line of all-natural Mexican cooking sauces, and will now bear the Non-GMO seal.

For the first time, Reed’s, Inc., Los Angeles, CA, has produced a television commercial to promote its Reed’s Ginger Brews. The national cable advertising campaign features an ad produced by Evans Media Group LLC and Fusion Idea Lab, and shows founder Chris Reed discussing the product. The four-week campaign appeared on networks like Bravo, BBC America, Cooking Channel and HGTV, reaching an audience of about 27 million.

Whole Foods Market awarded a small business loan to JJ’s Sweets, Boulder, CO, under its Local Producer Loan Program for the Rocky Mountain Region. The company used the loan to launch its new Chocolate-Covered Cocomels.

Horizon organic milk, Silk soymilk and Earthbound Farm owner WhiteWave Foods Inc., Broomfield, CO, has earned U.S. Green Building Council LEED certification for its 325,000 ft2 milk manufacturing facility.

Published in WholeFoods Magazine, September 2014