Washington, D.C. – On Friday, October 28th, Sally Hogshead, a New York Times best-selling author and creator of the Fascination Advantage Assessment, will share insights from her book, Fascinate: How to Make Your Brand Impossible to Resist, at the Council for Responsible Nutrition’s (CRN) educational and networking event, The Conference: CRN’s Annual Symposium for the Dietary Supplement Industry.
“Ms. Hogshead made her mark with the Fascination Advantage method of enhancing communication by understanding how others perceive us,” said Steve Mister, president and CEO of CRN, in a press release. “For conference attendees, she’ll present some of her latest research on the science of fascination and how to apply that to their business to help their brands capture attention in today’s distraction-heavy world.”
Hogshead’s science of fascination, which is used by universities, large corporations and small businesses, is based on research of one million participants that include C-level executives, fortune 500 teams and hundreds of small businesses.
The Conference, which will be held at the Ritz-Carlton, Laguna Nigel, in Dana Point, California, will take place from October 26-29 in conjunction with The Workshop: CRN’s Day of Science.
Posted on WholeFoods Magazine Online, 9/15/2016