Ronkonkoma, NY—NBTY, one of the biggest U.S. manufacturers of nutritional supplements and vitamins in the U.S. has announced that it will move towards discontinuing bulk item sales to third parties, a move that includes its CapsuleWorks operation. In a letter to customers, NBTY explained that the “strategic decision” was made in response to changes in the market to “accommodate new players, new products, and new innovations.” The letter also explained that all current, open purchase orders already received and accepted into the system would be honored, and that the company would continue to retain samples for the purpose of answering consumer inquiries.
Brian Wynne, president, NBTY Americas and CEO, U.S. Nutrition, remarked that “NBTY is committed to focusing on building and strengthening its portfolio of market-leading brands, including Nature’s Bounty, Sundown Naturals, Osteo Bi-Flex, Met-Rx and many others. We made this decision in order to fully commit our energies, resources and attention to growing these high-quality brands.” Services will cease on July 31st, 2015, and the final deadline for purchase orders will be May 11th, 2015.