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News from industry food companies.

Acquisitions, mergers, awards, charity, certifications, company news and more.

Princeton, NJ—As part of a new strategy to reclaim some market share from competitors, Whole Foods Market is testing out a customer loyalty program in its Princeton, NJ, store. Shoppers can use a mobile-phone application to earn points for discounts and promotions. The test program is slated to last for six to eight months, with plans to expand to Philadelphia if all goes well. The program could roll out nationally in 2015.

Sugar Land, TX— Dietary supplement manufacturer Bluebonnet Nutrition Corporation hosted Congressman Pete Olson of Texas’s 22nd District on a tour of its headquarters to show the growth and sophistication that has taken place in the natural products industry.

East Windsor, NJ—Raw materials maker Sabinsa Corporation has announced the formation of a new division devoted exclusively to animal nutrition.

Ronkonkoma, NY—Supplement manufacturer and distributor NBTY has received two Gold level national awards at a ceremony hosted by the Golden Bridge Awards, one for Corporate Social Responsibility Program of the Year and another for Employee Communications Campaign of the Year.

Washington, D.C.—The U.S. House of Representatives has passed the Designer Anabolic Steroid Control Act (DASCA), an act designed to give the DEA added authority to act when designer anabolic steroids are mismarketed as dietary supplements.

Berkeley, CA—Leading natural and organic food company Annie’s Inc., which markets packaged food products like macaroni and cheese under the brand name Annie’s Homegrown, announced it will be bought out by General Mills, Inc. for $46 per share in cash. The total value of the acquisition is around $820 million. Annie’s, known for its smiling bunny logo, became a publically traded company in 2012.