News bites from Expo West 2014.

At this point, we all know that social media can be a great marketing tool and many stores are active on Facebook, Twitter or both. Once you’ve signed up for a social media account and placed the Follow Us on Facebook link prominently on your Web site, you’ll inevitably ask yourself the question, “What do I post?”

If sustainability is ever going to take hold as an economic and social force, it may have to become a part of the educational process and instilled as a value in children. Aiming to do that on a grand scale is the recently released National Action Plan for Educating for Sustainability. It lays out a course of action to ensure that by 2040, every student graduating from a U.S. K–12 school “will be equipped to shape a more sustainable future,” according to the Center for Green Schools.

The American Herbal Products Association (AHPA) held its annual member meeting during Expo West with some noteworthy fanfare.

Expo West wasn’t just the site of numerous product launches. Several authors were also showing off their latest books at the show.

It’s getting scary out there for those marketing natural products. “A lot of companies are being sued right now,” said Loren Israelsen, executive director of the United Natural Products Alliance at an Expo West session. But they can arm themselves with knowledge. That was the takeaway from “GMOs and ‘Natural’ Claims Litigation: Five Ways to Protect Your Company.”

Retailers had better wake up to the realities of today’s marketplace, according to Corinne Shindelar, CEO of the Independent Natural Food Retailers Association (INFRA). “If you think, ‘I don’t have any competition at all,’ you aren’t paying enough attention to how much business is taking place online these days,” she said to begin a seminar called “How Your Store Can Make the Most out of Competition.”

Washington, D.C.—The Council for Responsible Nutrition (CRN) issued a statement regarding a study that found a diet rich in polyunsaturated fats and low in saturated fats does not provide heart health benefits.

News from industry food companies.