Deep Roots Within Good Earth

In October 1994, Congress passed the Dietary Supplement Health and Education Act (DSHEA). This momentous bill allows our industry to exist and gives people the freedom to choose natural health products.

bread and pasta

Many independent natural products retailers are breathing a sigh of relief because gluten-free foods are boosting sales as the economy cuts customer counts. Life is good again, at least for a while...

web sites

I can remember 12 years ago, there was a buzz about the coming of an “information highway” that would change how we do business. Then, all of a sudden, a line listing was added to my budget for Internet and web services.

shopping cart

“Avast, me hearties! Beware the health pirates!”

woman holding sign

Good advertising is a necessary part of a successful business, but don’t think that advertising only entails out-of-store promotions.

Cleaning Green and Greening Clean

You treasure your family and friends. You are helpful and friendly even to strangers. But, let’s be honest. Being green is the new trendy way to be a friend—the slew of eco-friendly cleaning, kitchen and bathroom products on the market prove it.

2009 Natural Choice Awards

Thousands of products make it onto the shelves of retail stores, but only a select few repeatedly make the trip out the door to go home with customers again and again. These “choice” supplement, food and personal care products are the shining stars that inspired WholeFoods Magazine to create the Natural Choice Awards.

stack of cards

Tesco is the world leader in customer loyalty programs, with its Clubcard, and owns dunnhumby, the world’s largest customer-loyalty analyst. For example, dunnhumby provides customer-loyalty analysis to Kroger, the second-largest U.S. grocer (after Wal-Mart), with 2,500 supermarkets.

identity theft

As a business owner, you should consider your Employer Identification Number (EIN) as the Social Security number used to identify your business entity.