Vitamin Angels hosted its Twenty Year Celebration at the VIP Diamond Club at Angel Stadium of Anaheim.

Natural Products Expo West drew more that 67,000 industry members March 6–9 to the Anaheim Convention Center in CA, a 5% growth from the previous year. The show floor was larger, too, hosting 2,600+ exhibiting companies and more first-time exhibitors (635 in total) than in 2013.

Crowd funding has blazed a trail for entrepreneurs to make their dreams a reality. But how do you convince strangers to willingly donate thousands of dollars to the promise of a product or service? And with new platforms popping up everyday how do you know which is right for you?

News and notes from industry suppliers.

GMOs

Global ID Group, a co-founder of the Non-GMO Project and technical administrator of the group, launched a new initiative at Expo West.

One would think that most consumers don’t give Mother Earth a second thought as they go about their shopping. So from that point of view, the following statistics are surprising. 71% of consumers say they at least sometimes consider the environment when they shop. Over one in four say they regularly or always keep it in mind (1). Now, there’s a difference between thinking green and actually going green, but it’s reassuring to know the vast majority of people are aware that they can vote for the environment with their dollars, and improve the ecology of their daily lives as well.

The U.S. Department of Agriculture (USDA) released a report on genetically engineered crop use in the United States, in which it cited consumer concern over genetically modified organisms (GMOs) and acknowledged the existence of certain risks to the environment. In a separate survey, many farmers claimed they’ve detected GMO contamination in their non-GMO crops.

­­News from industry food companies.

Finland—Including more fatty fish in the diet is an important means of positively influencing cholesterol levels, says new research out of the University of Eastern Finland (UEF). The study, published in PLOS ONE, shows people who increased their fatty fish intake to at least three to four weekly meals had more large HDL particles in their blood than those who ate less fish.