One would think that most consumers don’t give Mother Earth a second thought as they go about their shopping. So from that point of view, the following statistics are surprising. 71% of consumers say they at least sometimes consider the environment when they shop. Over one in four say they regularly or always keep it in mind (1). Now, there’s a difference between thinking green and actually going green, but it’s reassuring to know the vast majority of people are aware that they can vote for the environment with their dollars, and improve the ecology of their daily lives as well.