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News from SupplySide West 2015

A perspective on the Annual Retailer Survey.


Citing frustration with the U.S. Food and Drug Administration’s (FDA) “failure to respond,” Sen. Claire McCaskill (D-MO) has taken a hands-on approach to the controversy over picamilon—that it does not fit the definition of a dietary ingredient—and directly addressed 10 major retailers to stop selling dietary supplements with the substance.

Whole Foods Market (WFM) announced its 4Q15 and 2015 fiscal earnings on November 4, 2015 (year end September 27). According to a report by Market Realist, WFM had $15.3 billion in sales for the whole year, an 8.4% rise.

Yesterday, the U.S. Food and Drug Administration reached out for public comment about the use of the term “natural” on food labels. The Natural Products Association (NPA) responded yesterday, welcoming FDA efforts toward defining “natural.” As part of their Natural Seal program, NPA has already certified 800 products and 500 ingredients, in the home and personal care categories, as truly natural. However, there is yet to be an established definition for the term “natural,” nor is there yet a program to certify food as natural.


In a constituent update today, the Food and Drug Administration (FDA) is reaching out to the public for comments and information regarding the use of the term “natural” in labels on food. FDA attributes this action to having received three Citizen Petitions requesting them to define the term “natural” on labels and one petition demanding the prohibition of the term altogether.

Los Angeles, CA—Supplement maker Jarrow Formulas met with regulators at the CFSAN headquarters in September.