2015 CRN Consumer Survey Results for Dietary Supplements

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Washington, D.C.—Americans remain consistent and happy with their dietary supplements, according to new data from the Council of Responsible Nutrition (CRN). The firm recently released a new website with new data from the 2015 CRN Consumer Survey on Dietary Supplements at http://www.crnusa.org/CRNconsumersurvey/2015/index.html.

On average, 68% of Americans take dietary supplements.This statistic has been consistent for the past five years. Some 98% of those supplements are vitamins and minerals, the most popular being multivitamins, followed by vitamins D and C.

Approximately 45% of supplement users take specialty products such as omega-3, fiber or melatonin, and 31% of survey participants take herbals such as green tea, cranberry or garlic. Some 25% take weight management supplements such as protein, energy drinks or green coffee.

In all, 84% of consumers from the survey are confident in the supplements they are taking. A vast majority (78%) believe that the products they take can and will deliver what the labels say. Along with being pleased with individual products, supplement users between the ages of 18-34 believe their supplement use will increase over the next five years.

Of note, 85% of supplement users have spoken with their doctors about dietary supplements. 

Published on WholeFoods Magazine Online 2/26/2016