NOW Foods Private Label
244 Knollwood Dr., Bloomingdale, IL 60108, www.nowprivatelabel.com
Since its founding in 1987, the Private Label division at NOW Foods has grown to serve independent retailers nationwide. Hundreds of businesses annually choose NOW to provide them privately labeled supplements, something the company attributes to its dedication to quality and affordability. The comprehensive program at NOW allows retailers to tailor and personalize their own line of dietary supplements to their store’s image.
In addition to quality and affordability, accessibility is also a big priority at NOW. Retailers are only required to put in a 24-bottle minimum order to launch a new label brand. NOW manufactures the majority of its supplements in its GMP-certified facilities, enabling the company to offer generous private label discounts, even for smaller runs. Retailers can also take comfort in the fact that NOW’s private label experts work with retail customers every step of the way, from product selection, to graphic design and production.
Incorporating a private brand in a store can provide benefits beyond the physical product itself. Be it for newcomers or the most loyal customers, a private label brand serves as a constant reminder of that store. NOW considers private label programs to be “free advertising with a touch of personal flair,” and promises quality by working with businesses from start to finish.
Published in WholeFoods Magazine, December 2014