CamelBak introduces the CambelBak Groove water bottle with a portable water filter that converts ordinary tap water into better-tasting water. It has been proven to withstand extreme conditions, such as those in a dishwasher, so it is guaranteed for life. The filter is plant based and is simply inserted into the bottle. Just bite the mouthpiece and it opens, automatically closing when you are finished. By using one filter, you can replace up to 375 disposable bottles.

2000 S. McDowell Blvd., Ste. 200, Petaluma, CA 94954, www.camelbak.com

Published in WholeFoods Magazine, April 2011