It’s almost that time of year again—the sweltering summer months, when millions take to the beach and tan. Article after article, we read headlines about the value of wearing sunscreen.

HBC

There’s no mistaking that natural health and beauty care (HBC) is a booming industry. Here, we discuss the latest developments to keep in mind when selecting personal care products for your store.

 The skin is our largest organ, yet it is the organ most likely to be taken for granted. Its simple appearance belies its complexity; skin is an intricate arrangement of several layers of cells, nerves, blood vessels and glands, all held together by a fabric or matrix of protein and carbohydrates.

Those who choose to fight their cancer with traditional treatments often experience physically and visually uncomfortable changes in the body.

Tired of worrying that your cosmetics might actually be detrimental for your skin? So are the millions of American women who have begun purchasing mineral-based makeup (MBM), thereby helping this product category become one of the hottest trends in cosmetics.

For thousands of years, indigenous Australians have used the leaves of the paper bark tree for its medicinal properties. Stories have long been told of healing lakes used by the Aborigines, now known to be bodies of water in which leaves of the paper bark tree had fallen. Today, consumers have this ancient remedy readily available to them in the form of tea tree oil (TTO), the increasingly popular essential oil derived from Malaleuca alternifolia.

Maybe Rapunzel was naturally blessed with the most beautiful, strong and healthy tresses known to man (and woman). Or maybe, while she was locked in her tower, she spent her days doing hot oil treatments and standing on her head massaging her scalp until that prince came to rescue her. Either way, it seems like everyone’s hair is certainly deserving of a rescue from damaging environmental toxins and chemicals in conventional hair products.

Putting a Label on Beauty

An all-too-common story in every sector of our industry has been filtering out the imitators. With the popularity of natural products reaching its height, mainstream brands and novel companies looking to cash in have flooded the market.

Ever wonder how people cleaned and whitened their teeth before fluoride? As early as ancient times, people tackled oral health with botanicals. But over the years, there’s been a transition to conventional treatments that are abrasive, chemical-based, expensive and may be harmful in large doses (such as with sodium fluoride) (1). With all of nature’s ingredients that are suitable for oral care, why risk using conventional products?