derma e Natural Bodycare has an improved Skin Lighten formula, which helps naturally fade age and liver spots, even out skin tone and lighten skin. With a blend of herbs and vitamins that inhibit the production of melanin, and now fortified with Alpha-Arbutin to slow the activity of tyrosinase (an enzyme that triggers skin discoloration), this formula more efficiently lightens skin, says derma e—without bleaches or hydroquinone.

The Seaweed Bath Company’s new Wildly Natural body care line includes Seaweed Power Baths, Seaweed Body Washes and Seaweed Body Butters. Each product features a combination of organic wild seaweed, nourishing ingredients and natural moisturizers that soothe skin irritation, redness and flaking. Scents include Lavender, Citrus and Eucalyptus with Peppermint.

Britain’s Bulldog is launching a men’s skincare line in the United States. The Bulldog line includes Original Shave Gel, Face Scrub, Face Wash, Post Shave Balm and Moisturizer. Products feature all-natural ingredients like aloe vera, green tea, shea butter, jojoba and konjac mannan, which may benefit skin health.

 

Reviva Labs, Inc. has re-introduced Willard Water Anti-Irritant Gel, which provides relief for minor and sun burns. The clear and non-scented gel is available in a 4-oz bottle. The product also features alluring packaging and now contains Aloe and Castor Oil. Reviva Labs also makes a variety of skin care products including masks, creams, treatment products and more.

Hobé Laboratories, Inc. introduces its new Hobé Naturals 3 - Protein Shampoo, Conditioner and Frizz Control hair care line. A synergistic blend of Wheat, Silk and Soy Proteins, vitamin B5 and the proprietary Bio-Ferm Herbal Complex rejuvenates and repairs dull, dry or damaged hair, says the company.

W.S. Badger Company created a line of portable aromatherapy mind balms. The balms use organic olive oil and beeswax formulated with blends of organic essential oils. The product comes in five different combinations: Cheerful Mind Balm, Stress Soother, Yoga and Meditation Balm, Headache Soother and Clear Mind Balm, each coming in a portable 1-oz tin.

What makes the difference between natural shampoos and conditioners and those fortified with synthetic components? The ingredients, of course! Synthetic agents in traditional shampoos and conditioners are designed to mimic the desirable cleansing and conditioning properties of ingredients found organically in nature. This month’s HBC Counter profiles a few select ingredients often found in natural shampoos and conditioners.

Ronkonkoma, NY—Industry veteran Jodi Drexler-Billet has brought to market the new Earthly Elements all-natural vegan personal care line, which will be distributed by supplement manufacturer Solgar Vitamin and Herb Company. T

Lip balm with organic Shea Butter is the newest product to debut from Out of Africa. Available in 0.15 and 0.25 ounces, this balm is 100% natural and vegan. It promotes healing with the essential fatty acids and contains vitamins such as A, E and F. The lip balm contains no sulfates, petrolatums, parabens and phthaletes and is ecofriendly and cruelty-free.