According to the Natural Marketing Institute (NMI), over 400 registered green logos exist worldwide (1). Most consumers say they are more likely to buy products with green seals, says NMI (1), and there are good reasons why. Certifications help a product standout in saturated markets.

With winter upon us, cold air leaves skin feeling rough and dry. To combat Old Man Winter, we’ve seen a resurgence of sea-derived skincare ingredients that are beneficial for all skin types by reducing signs of aging, rejuvenating dehydrated skin and supporting healthy skin.

derma e Natural Bodycare’s Evenly Radiant Makeup Remover (formerly Eyebright Makeup Remover) safely removes all types of makeup, even waterproof varieties with a fragrance-free, oil-free formula. Chamomile, cucumber and eyebright soothe and protect skin; bilberry promotes healthy circulation; and green tea delivers antioxidants.

Redmond introduces Earthpaste, an all-natural toothpaste that contains no glyercin, fluoride, artificial colorings or foaming agents. Earthpaste is safe to ingest because it is only made from food-grade Redmond clay, purified water, xylitol, real salt and essential oils. Available in peppermint, wintergreen or cinnamon varieties.

Every Man Jack has a line for men with products for hair, body, skin, and shaving. They supply affordable dermatologist-approved formulas containing essential oil fragrances that are packaged in a “simple, clean, masculine design.” Products are naturally derived and contain no animal byproducts, and they do not use animal testing.

New from Sibu Beauty are the Sea Buckthorn Exfoliating Scrub and Purifying Mask. Sea buckthorn contains vitamins A, C, E, K, minerals, carotenoids, flavanoids, antioxidants, polyphenols and phytosterols. The exfoliating scrub helps to “deep clean pores, remove dead, dull surface cells, leave skin touchably soft and won’t irritate skin,” and the purifying mask “purifies and refreshes skin, helps slough off dead cells evenly,” says the company.

Your customers are vigilant about keeping their homes free of chemicals, so why forget their faces? Help them redefine their washing routines and find the natural facial cleanser that’s right for them.

Kiss My Face Moisture Shaves include aloe vera, coconut oil and olive oil to soothe the skin. Says the company, “With no unnecessary chemicals, these shaves will help your skin stay fresh, smooth and healthy.” Scents include Fragrance Free, Key Lime, Lavender and Shea, Cool Mint, Green Tea and Bamboo, and Vanilla Earth.

An Oatmeal Cleansing Bar is joining the line of Nature’s Gate cleansing bars, all with special blend of “7 Natural Moisture Boosters:” sodium hyaluronate, vegetable glycerin, shea butter, sweet almond oil, soybean oil, apricot kernel oil and vitamin E. The triple-milled, fragrance-free cleansing bar is made with oatmeal for reducing skin irritation, inflammation and itchiness, and calendula for its calming and relaxing effects on sensitive skin, says the company.

Natural Skin & Hair Care Product News

Beauty is only skin deep, but good health runs through and through. Make sure you are providing your shoppers with the nourishing, natural skin and hair care products they deserve. WholeFoodsMagazine.com and our personal care and health news articles are here to keep you informed about the important HABA market.

 

Skin Care

Conventional companies work hard to trick consumers into believing harsh chemicals are best. Natural products shoppers are not easily fooled, and we provide info on the latest trends and natural personal care launches in our HABA features and new products section.

 

Hair Care

There are so many natural hair care products available today, so which ones are right for your shoppers? We'll explore that and more from our featured natural products page, which includes hair care features.