When it comes to the biggest organ in our bodies, shoppers should know how to keep their skin naturally hydrated and healthy. Here, we pinpoint seven impressive ingredients that may not be familiar to everyone, but will ultimately help moisturize the one organ that people actually see.

Sibu Beauty has added several new products to its line of sea buckthorn-infused skincare products. The line extension includes a purifying mask, an exfoliating scrub and a clarifying toner. Sea buckthorn is a source of omegas-3, -6, -7 and -9 plus antioxidants that support healthy skin, hair and nails.

New from derma e is Evenly Radiant Dark Circle Eye Crème. Formerly known as Eye Bright Dark Circle Crème, this product now has a new name and an enhanced, more effective formula containing skin-brightening madonna lily, bearberry and niacinamide. Enriched with antioxidants green tea and Pycnogenol, this crème helps reduce the look of aging, puffiness and dark circles for brighter, rested and radiant eyes.

Evofem, Inc. offers the Softcup menstrual cup as a new sanitary napkin/tampon alternative. The product is easy to insert, but the company says it fits better than a tampon and can be worn up to 12 hours without removal. The Softcup is made from a “non-irritating plastic containing medical elastomer and polyethylene.”

What’s Selling is our monthly review of what our retailers nationwide say is selling well in their stores. This month, we’ve compiled data from April to June to see what was popular in the second quarter of 2012.

The 2012 Natural Products Expo West tradeshow was the largest in its 30-year history. Some 60,000 industry members attended the event, which ran March 8–11 at the Anaheim Convention Center. Show organizers said attendance of retail buyers grew 13% this year, which made for a good show, say many exhibitors.

Target uneven skin tone and discoloration for a visibly brighter, youthful complexion with derma e’s new Evenly Radiant line. With an intensive skin brightening complex rich in madonna lily, bearberry, vitamin C and niacinamide, this line of six revitalizing citrus-scented formulas helps even tone and brighten skin for a radiant, younger-looking complexion.

Mill Creek Botanicals has a baby’s sensitive skin needs in mind with its new baby products, says the company. The line is all natural with no animal testing, artificial preservatives, gluten, fragrance, dyes or parabens. Products include Extra Clean Conditioning Shampoo, Extra Sensitive Lotion, Extra Mild Baby Wash and Calendula Cream.

Aura Cacia presents a new line of skin care oils, which includes Rejuvenating Argan, Moisturizing Baobab, Protecting Macadamia, Restoring Rosehip and Nourishing Tamanu. All oils are USDA certified organic and come in 1-oz. amber glass bottles with a pump dispenser.