Now available from Mineral Fusion is a line of Gray Root Concealers. The two-sided applicator stick has a mascara-like brush for covering gray strands and a sponge-like side for concealing roots. The temporary color comes in black, dark brown, medium and light brown, and is infused with argan oil.

Now available is pHresh deodorant for men. This powerful, but nonirritating natural deodorant offers lasting protection without chemicals thanks to ingredients like aloe. The product comes in three scents (Active, Bold and Hero), and is free of aluminum, parabens and propylene glycol.

Home Health’s new everclen line for sensitive skin features six products (cleanser, toner, face cream, eye cream, body lotion and hand cream) with clean ingredients. everclen is clinically tested and proven safe for sensitive skin, dermatologically tested, non-irritating, hypoallergenic and non-comedogenic.    
SRP: $9.99–19.99.

Now available from W.S. Badger Company is Zinc Oxide Sunscreen Lotion with an SPF of 30. The easy-to-apply, non-greasy formula can even be worn under makeup. With 100% certified natural and 86% certified organic ingredients, the non-nano sunscreen is formulated with aloe vera and has no added scent.

Pick up a tube of toothpaste and read the label. If you find ingredients you can’t pronounce, take caution. While brushing is a healthy habit that contributes to one’s overall wellbeing, some ingredients found in traditional products may do more harm than good.

Demand for natural products is as strong as ever, according to data collected in the 36th Annual WholeFoods Retailer Survey. Independent stores that participated in this year’s survey had a strong showing in 2013, selling a combined $741 million throughout their more than 1.24 million ft2 of total retail space. Most stores reported gains this year, and businesses are optimistic about the outlook for 2014, all excellent news for those who value the expertise and unique flavor that independent stores contribute to the natural and organic supplements, grocery, HABA and home products industries.

Haddonfield, NJ—Reviva Labs, known for its innovative skincare products, celebrated its 40th anniversary this year.

The first skin care product to feature naturally sourced, full-spectrum Vitamin E, derma e’s Vitamin E Intensive Therapy Body Lotion and Body Balm offer more skin-healing benefits than ever before. The formulas, blended with cranberry seed and sustainably harvested red palm oil, use all eight forms of Vitamin E to deliver moisturizing, nourishing and antioxidant benefits to severely dry, itchy, cracked or damaged skin.

Good For You Girls boasts a new body wash and body lotion in a natural Sweet Honeydew scent. The rich-lathering body wash and lotion are produced to nourish even the most sensitive skin. The body wash and body lotion are both free of parabens, sulfates, petrochemicals, phthalates, synthetic fragrances and dyes, and both are gluten free, vegan and made in the U.S.

Natural Skin & Hair Care Product News

Beauty is only skin deep, but good health runs through and through. Make sure you are providing your shoppers with the nourishing, natural skin and hair care products they deserve. WholeFoodsMagazine.com and our personal care and health news articles are here to keep you informed about the important HABA market.

 

Skin Care

Conventional companies work hard to trick consumers into believing harsh chemicals are best. Natural products shoppers are not easily fooled, and we provide info on the latest trends and natural personal care launches in our HABA features and new products section.

 

Hair Care

There are so many natural hair care products available today, so which ones are right for your shoppers? We'll explore that and more from our featured natural products page, which includes hair care features.