Simi Valley, CA—This year, skincare products maker derma e is celebrating its 30th anniversary. Over the last three decades, the company has became a top brand in the field, something that co-founder and chief formulator for the company Linda Miles, D.O.M., attributes to “honoring our customers with products that promote healthier looking skin and business ethics that promote a healthier world.”

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Greeley, CO—Feminine hygiene products maker Natracare is celebrating its 25th anniversary this year.

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Simi Valley, CA—derma e has announced results from an independent clinical trial of two of its products: Scar Gel for diminishing scar appearance and Pzorzema for alleviating skin conditions associated with eczema and psoriasis. In addition to quantitative data collected by the trial administrators, subjective questionnaires and product diaries were kept by all the participants to track their opinions on the products’ effects over the eight-week trial period.

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Haddonfield, NJ—Reviva Labs, known for its innovative skincare products, celebrated its 40th anniversary this year.

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Washington, D.C.—The Environmental Working Group (EWG) released its sixth annual EWG’s Skin Deep findings on the best and worst sunscreens of 2012, covering everything from sunscreens for the body and face, SPF protection in all kinds of makeup and what’s best for baby.

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What’s Selling is our monthly review of what our retailers nationwide say is selling well in their stores. This month, we’ve compiled data from April to June to see what was popular in the second quarter of 2012.

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The 2012 Natural Products Expo West tradeshow was the largest in its 30-year history. Some 60,000 industry members attended the event, which ran March 8–11 at the Anaheim Convention Center. Show organizers said attendance of retail buyers grew 13% this year, which made for a good show, say many exhibitors.

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New York, NY—Shoppers may not consider natural health and beauty care (HBC) products discretionary purchases; rather, they’re essential. According to market research firm Packaged Facts, sales in the natural HBC market hit $8.5 billion in 2011. This marks a double-digit growth (11%) since 2005.

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Rockville, MD—The labeling and marketing of sunscreens just got a whole lot harder. The U.S. Food and Drug Administration (FDA) has issued new rules that introduce revised parameters for what sunscreen manufacturers can say about their products.

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Ronkonkoma, NY—Industry veteran Jodi Drexler-Billet has brought to market the new Earthly Elements all-natural vegan personal care line, which will be distributed by supplement manufacturer Solgar Vitamin and Herb Company. T

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