When it comes to making healthy lifestyle choices, shoppers may think they’re covering all their bases with a well-balanced diet and a great workout routine. But what about oral care? Conventional toothpaste may be doing more harm to their enamel than they realize. Natural oral care—from natural toothpastes and rinses to eco-friendly toothbrushes—is an important segment for shoppers to bite into.

Beautiful Nutrition offers hair care products to address many condition-specific needs. Examples include Citrseal leave-in/rinse-out conditioner with lime fruit extract to reduce frizz; Shine Repair products with grapefruit seed extract to reduce dulling and remove toxins; and the Healthy Hair Diet shampoo/conditioner to revitalize stressed hair.

Uplift mood and energy levels with Chakra Crystal Mist aromatherapy sprays from I AM Enlightened Creations. Made from pure essential oils and gem essences, the seven varieties include I AM Peace, made with lavender and chamomile for calmness, I AM Truth with eucalyptus to clear negative thoughts and I AM Love, made to bring joy.

A new Topricin counter display is being offered by Topical BioMedics. The ¾-oz trial size tubes of Topricin pain relief and healing cream come 12 to a display case. The cases weigh one pound each and contain product information along the sides and on a back panel.

The XyliVita toothbrush from Organix-South is eco-friendly with a handle made from 100% biodegradable materials. The XyliVita also has an angled design to help clean the more difficult-to-reach areas of the mouth. This toothbrush is available with soft, extra-soft or medium bristles and comes in four colors: Key Lime, Frosty White, Acai Purple and Sky Blue.

EO Products now offers an Everyone Hair line that includes three shampoo and conditioner formulations containing quinoa protein and abyssinian oil. The quinoa protein binds to hair, strengthening and locking in moisture, while the abyssinian oil leaves no oily residue and a moisturized shine. The three formulations include Balance, Nourish and Volume.

A new line of lip balm has been introduced by noyah, a natural and kosher company. They are available in four flavors: Classic, Vanilla, Cherry and Spearmint, each of which contains only four to six all-natural and familiar ingredients such as beeswax, coconut oil, olive oil and stevia. The lip balms are free of chemicals or additives.

Reviva Labs’ new Nasolabial Fold + Multi-Peptide Cream targets the nasolabial folds or “smile lines,” along with deep wrinkles around the nose and jaw. This cream contains peptides that address deep wrinkles by softening and plumping. While Reviva points out that no skin care product can claim to remove smile lines completely, this product can help reduce their appearance.

Simi Valley, CA—This year, skincare products maker derma e is celebrating its 30th anniversary. Over the last three decades, the company has became a top brand in the field, something that co-founder and chief formulator for the company Linda Miles, D.O.M., attributes to “honoring our customers with products that promote healthier looking skin and business ethics that promote a healthier world.”