Maybe Rapunzel was naturally blessed with the most beautiful, strong and healthy tresses known to man (and woman). Or maybe, while she was locked in her tower, she spent her days doing hot oil treatments and standing on her head massaging her scalp until that prince came to rescue her. Either way, it seems like everyone’s hair is certainly deserving of a rescue from damaging environmental toxins and chemicals in conventional hair products.
An all-too-common story in every sector of our industry has been filtering out the imitators. With the popularity of natural products reaching its height, mainstream brands and novel companies looking to cash in have flooded the market.
Ever wonder how people cleaned and whitened their teeth before fluoride? As early as ancient times, people tackled oral health with botanicals. But over the years, there’s been a transition to conventional treatments that are abrasive, chemical-based, expensive and may be harmful in large doses (such as with sodium fluoride) (1). With all of nature’s ingredients that are suitable for oral care, why risk using conventional products?
The body isn’t one for subtleties. Eat greasy food late at night and chances are your stomach will have informed you of your bad decision by morning. Internal batteries running low? Your eyes (and under-eye circles) will tell the story of late nights and lack of sleep.
Aloe vera’s popularity as one of the most used herbal remedies today should come as a surprise to no one, as it has been an important medicinal plant for thousands of years. Since ancient times, healers have used various parts of indigenous plants to compose remedies for hundreds of diseases and ailments.