Did you know an estimated 85% of individuals 12–24 years of age suffer from acne? Not only does this number appear to be rising, but acne is affecting an older demographic as well with an estimated 50% of adult women and 25% of adult men suffering from it at some point in their lives.

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Staying safe in the sun is a huge concern for anyone spending time outdoors. Whether your shoppers are lounging at the beach, working outside or just taking a stroll through the park, they are at risk for skin damage from the sun. Sunscreen is essential, but with so many on the market, it is difficult for consumers to know the differences and which to choose. Thankfully, there are numerous natural choices to keep skin safe from burns without coating it with harmful chemicals.

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There’s only one thing better than a bright, happy smile: keeping that grin clean the natural way. Oral hygiene is an important part of the natural market since customers want to keep their teeth shiny, gums healthy and breath fresh.

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Many Americans recycle, carry reusable bags and use reusable water bottles. What else can consumers do to protect the environment Well, women can play a special role in conservation if they choose green menstruation products. The market for eco-friendly feminine hygiene products—be they disposable (but organic) or reusable products—is evolving and ever-changing to better meet women’s needs.

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Our skin says a lot about us. Whether we’re tired, stressed out or eating an unbalanced diet, our skin will tell the tales. Natural skincare and makeup companies are hard at work to ensure our outer layer is glowing and healthy with products that are more innovative than ever. Topical probiotics, plant stem cells and long-lasting mineral makeup are just some of the tools personal care specialists are using to help shoppers look—and feel—their best.

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If vaginal dryness is affecting some of your female customers, inform them of the benefits of natural personal lubricants and the drawbacks of synthetic ingredients.

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What makes the difference between natural shampoos and conditioners and those fortified with synthetic components? The ingredients, of course! Synthetic agents in traditional shampoos and conditioners are designed to mimic the desirable cleansing and conditioning properties of ingredients found organically in nature. This month’s HBC Counter profiles a few select ingredients often found in natural shampoos and conditioners.

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Ear candling is an alternative medicine practice claimed to support one’s health and well-being. Much has changed in this category over the past year, so it’s key that retailers selling such candles be up on the newest information available for this market.

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Looking great entails stripping down to build back up. Hygiene and cleanliness is the stripping down of a layer of yesterday’s scented products and the invisible dirt that naturally accumulates, while building back up is the post-cleaning application of skin-softening and hydrating products and makeup. The process repeats every day.

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Today’s natural consumers are savvy about labels. As the implications of understanding label claims and seeking out reputable certifications and stamps increases, shoppers are taking a closer look at their products before they buy.

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