The natural skincare market has undergone a dramatic change since 2005. What was once a niche market offered predominately through Natural Retailers and Spas has emerged into the mainstream consciousness and conventional distribution channels. Industry reports state that the natural skincare market continues to grow exponentially, from $3.3 billion in 2005 to $5.9 billion by 2011, and is projected to reach $9.3 billion within the next year (1).
There are thousands and thousands of natural health and beauty aids (HABA) on the market, so a SKU must be pretty special to stand out from the crowd. WholeFoods recently spoke with several players in the personal care market about what makes a best seller and how best to merchandise it. Here are some tricks of the trade that you can implement in your store today.
Flip-flops? Check. Beach towel? Check. Hazardous chemicals masquerading as sun protection? Check! Your customers may think they’re protecting their skin by packing that drug store SPF 50 product, but questionable ingredients should make them think twice. Ensure your customers enjoy the summer sun safely with these natural sun care products.
What would you think of using a facial product that improves the skin? That’s great, right? How about one that also cuts some steps out of your beauty routine? Fantastic! Now, what about one that creates a winning trifecta with results, quick application and cost savings? Yep, those are the makings of a hot seller.
Pop quiz! Question 1: Which is the body’s largest organ? The skin, so you’d better take care of it. It’s one of the first places to show that something’s not quite right with the body, like needing more sleep, more water or less time in the sun. So, take a few minutes and learn some tips from companies specializing in natural skincare and haircare.
Everyone wants healthy, beautiful hair, but traditional hair care products contain strange chemicals (what is “methylisothiazolinone”?) that don’t take care of hair at all! Your customers are looking instead for natural ingredients to cleanse their scalps and nourish their hair. Let’s discuss some oils and herbs that can replace harsh chemicals in shampoos and conditioners to nurture your clients’ hair and even help it thrive!
Pick up a tube of toothpaste and read the label. If you find ingredients you can’t pronounce, take caution. While brushing is a healthy habit that contributes to one’s overall wellbeing, some ingredients found in traditional products may do more harm than good.
Demand for natural products is as strong as ever, according to data collected in the 36th Annual WholeFoods Retailer Survey. Independent stores that participated in this year’s survey had a strong showing in 2013, selling a combined $741 million throughout their more than 1.24 million ft2 of total retail space. Most stores reported gains this year, and businesses are optimistic about the outlook for 2014, all excellent news for those who value the expertise and unique flavor that independent stores contribute to the natural and organic supplements, grocery, HABA and home products industries.