Tell hair-conscious shoppers to try the “feel good” test. Ask them to run their fingers through their hair. Does their scalp feel hydrated and their hair soft and smooth? Do they love looking at their shining hair in the mirror? If shoppers aren’t quite there yet, perhaps they haven’t used what their hair really needs to be healthy: a blend of natural essential oils, proteins and vitamins.

Beautiful NutritionNew from Beautiful Nutrition is Skinny Whip, a moisturizing body wash that uses several stimulating active ingredients to help skin look its best. There are currently three types available: Pink Grapefruit Body Wash, Tangerine Body Wash and Lime Body Wash. Each variety contains the peel oils from its respective fruit.

Shikai has released the Borage Bar, a non-soap cleansing bar designed to help those with dry skin or skin conditions. The primary ingredient in the bar is borage oil, containing gamma-linolenic acid (GLA) to support healthy skin cell membranes. The moisturizing Borage Bar is pH balanced, which further supports dry and itchy skin.

When it comes to making healthy lifestyle choices, shoppers may think they’re covering all their bases with a well-balanced diet and a great workout routine. But what about oral care? Conventional toothpaste may be doing more harm to their enamel than they realize. Natural oral care—from natural toothpastes and rinses to eco-friendly toothbrushes—is an important segment for shoppers to bite into.

Beautiful Nutrition offers hair care products to address many condition-specific needs. Examples include Citrseal leave-in/rinse-out conditioner with lime fruit extract to reduce frizz; Shine Repair products with grapefruit seed extract to reduce dulling and remove toxins; and the Healthy Hair Diet shampoo/conditioner to revitalize stressed hair.

Uplift mood and energy levels with Chakra Crystal Mist aromatherapy sprays from I AM Enlightened Creations. Made from pure essential oils and gem essences, the seven varieties include I AM Peace, made with lavender and chamomile for calmness, I AM Truth with eucalyptus to clear negative thoughts and I AM Love, made to bring joy.

A new Topricin counter display is being offered by Topical BioMedics. The ¾-oz trial size tubes of Topricin pain relief and healing cream come 12 to a display case. The cases weigh one pound each and contain product information along the sides and on a back panel.

The XyliVita toothbrush from Organix-South is eco-friendly with a handle made from 100% biodegradable materials. The XyliVita also has an angled design to help clean the more difficult-to-reach areas of the mouth. This toothbrush is available with soft, extra-soft or medium bristles and comes in four colors: Key Lime, Frosty White, Acai Purple and Sky Blue.

EO Products now offers an Everyone Hair line that includes three shampoo and conditioner formulations containing quinoa protein and abyssinian oil. The quinoa protein binds to hair, strengthening and locking in moisture, while the abyssinian oil leaves no oily residue and a moisturized shine. The three formulations include Balance, Nourish and Volume.

Natural Skin & Hair Care Product News

Beauty is only skin deep, but good health runs through and through. Make sure you are providing your shoppers with the nourishing, natural skin and hair care products they deserve. WholeFoodsMagazine.com and our personal care and health news articles are here to keep you informed about the important HABA market.

 

Skin Care

Conventional companies work hard to trick consumers into believing harsh chemicals are best. Natural products shoppers are not easily fooled, and we provide info on the latest trends and natural personal care launches in our HABA features and new products section.

 

Hair Care

There are so many natural hair care products available today, so which ones are right for your shoppers? We'll explore that and more from our featured natural products page, which includes hair care features.