New from Nature’s Gate is a line of vegan stick deodorants. Ideal for those with sensitive skin, these deodorant sticks use a new gentle, clean formula to help “feel naturally fresh,” according to the company. Available varieties include White Florals, Green Meadows, Ocean Fresh, and Marine Mist. In addition to being vegan, this deodorant is non-GMO soy, aluminum and cruelty free.

Beauty Pearls by Annemarie Börlind protects and revitalizes the skin with raw ingredients. This serum forms a protective barrier that shields against the environment and free radicals, while also firming the skin and stimulating the production of collagen and elastin. Made from macro algae, green algae and seeds of the tara tree, Beauty Pearls come in three formulas: Regeneration, Sensitive and Moisture.

New from Eco Lips is Lip Scrub, designed to exfoliate and polish rough, dry lips. These lip scrubs include organic and fair trade ingredients like coconut oil, olive oil, and jojoba oil. Three varieties are available: Brown Sugar, Mint, and Vanilla. All three are GMO-free and cruelty free, and Eco Lips says they are an ideal part of a weekly skin care routine.

Over two million Americans are diagnosed annually with skin cancer, according to the Skin Cancer Foundation. People believe that slathering on sunscreen will protect their skin from harmful rays, but in reality, two-thirds of conventional sunscreens are not strong enough to shield against all of them.

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Take a capsule or mix in a powder and you’ll get stronger nails. Or healthier-looking hair. Or more radiant skin. That’s the simple concept behind nutricosmetics and it is grounded in an even simpler fact: changes on the inside, especially nutritional changes, can and will lead to changes on the outside.

tinted sunscreenThe Tinted Organic Sunscreen with Zinc Oxide, from W.S. Badger Company, Inc., is a SPF 30 unscented cream. Made from mostly organic ingredients, such as sunflower oil, beeswax, sea buckthorn and vitamin E, the sunscreen is water and sweat resistant while it moisturizes, according to the company. The product is cruelty-free, reef safe and biodegradable.

anti aging lineAgeless Skincare from EO Products offers blends to replenish, renew, moisturize, cleanse and revitalize. Included are Coconut Cleansing Milk with hibiscus and mango seed butter; Moroccan Lava Clay Exfoliating Scrub with fruit enzymes; Transformative Night Serum with tsubaki and rose; Organic Argan Face Oil; and Hydrating Face Moisturizer.

Body wash lineHonestly pHresh offers gluten-free and vegan bath and body washes that clean, moisturize and soften skin. The anti-bacterial properties of the natural ingredients, like sweet almond protein and violet extract, clean and eliminate odors. These body washes come in three variations: Fresh Bamboo Refreshing, Honey Melon Moisturizing and Soothing Shea Calming Body Wash.

The famous French quote, “Il faut souffrir pour être belle” (“You must suffer to be beautiful”) shouldn’t apply to your makeup. While conventional products may make shoppers feel more attractive, they are wreaking havoc below the surface. If your customers experience eye, skin and lip irritation or other uncomfortable reactions from makeup, tell them to use what their skin, lip and eyes are crying out for: natural make-up.

Natural Skin & Hair Care Product News

Beauty is only skin deep, but good health runs through and through. Make sure you are providing your shoppers with the nourishing, natural skin and hair care products they deserve. WholeFoodsMagazine.com and our personal care and health news articles are here to keep you informed about the important HABA market.

 

Skin Care

Conventional companies work hard to trick consumers into believing harsh chemicals are best. Natural products shoppers are not easily fooled, and we provide info on the latest trends and natural personal care launches in our HABA features and new products section.

 

Hair Care

There are so many natural hair care products available today, so which ones are right for your shoppers? We'll explore that and more from our featured natural products page, which includes hair care features.