Over two million Americans are diagnosed annually with skin cancer, according to the Skin Cancer Foundation. People believe that slathering on sunscreen will protect their skin from harmful rays, but in reality, two-thirds of conventional sunscreens are not strong enough to shield against all of them.


Take a capsule or mix in a powder and you’ll get stronger nails. Or healthier-looking hair. Or more radiant skin. That’s the simple concept behind nutricosmetics and it is grounded in an even simpler fact: changes on the inside, especially nutritional changes, can and will lead to changes on the outside.

tinted sunscreenThe Tinted Organic Sunscreen with Zinc Oxide, from W.S. Badger Company, Inc., is a SPF 30 unscented cream. Made from mostly organic ingredients, such as sunflower oil, beeswax, sea buckthorn and vitamin E, the sunscreen is water and sweat resistant while it moisturizes, according to the company. The product is cruelty-free, reef safe and biodegradable.

anti aging lineAgeless Skincare from EO Products offers blends to replenish, renew, moisturize, cleanse and revitalize. Included are Coconut Cleansing Milk with hibiscus and mango seed butter; Moroccan Lava Clay Exfoliating Scrub with fruit enzymes; Transformative Night Serum with tsubaki and rose; Organic Argan Face Oil; and Hydrating Face Moisturizer.

Body wash lineHonestly pHresh offers gluten-free and vegan bath and body washes that clean, moisturize and soften skin. The anti-bacterial properties of the natural ingredients, like sweet almond protein and violet extract, clean and eliminate odors. These body washes come in three variations: Fresh Bamboo Refreshing, Honey Melon Moisturizing and Soothing Shea Calming Body Wash.

The famous French quote, “Il faut souffrir pour être belle” (“You must suffer to be beautiful”) shouldn’t apply to your makeup. While conventional products may make shoppers feel more attractive, they are wreaking havoc below the surface. If your customers experience eye, skin and lip irritation or other uncomfortable reactions from makeup, tell them to use what their skin, lip and eyes are crying out for: natural make-up.

This year makes it a (gluten-free) baker’s dozen as we honor our winners in the 13th annual Natural Choice Awards. Natural products in 18 categories were voted on by our readers, and we’ve come away with a truly impressive group of winners and runners up, including several multiple-time Natural Choice Award winners. There are some newcomers to the party as well.

Scalp Relief Shampoo and Conditioner from derma e help alleviate symptoms associated with scalp dandruff, eczema or psoriasis. The Therapeutic Psorzema Herbal Blend plus healthful vitamins and botanicals, targets a dandruff-prone, itchy, irritated scalp, improving the condition of the scalp and hair.

Babo Botanicals released two new baby lotions for moisturizing dry and sensitive skin. Moisturizing Baby Lotion is made with oatmilk, calendula oil and shea butter to soothe, moisturize, and soften skin, while Calming Baby lotion combines lavender, chamomile and rose to moisturize skin and help relax. Babo has recently added a new 4 fl. oz size for on the go.

Natural Skin & Hair Care Product News

Beauty is only skin deep, but good health runs through and through. Make sure you are providing your shoppers with the nourishing, natural skin and hair care products they deserve. WholeFoodsMagazine.com and our personal care and health news articles are here to keep you informed about the important HABA market.


Skin Care

Conventional companies work hard to trick consumers into believing harsh chemicals are best. Natural products shoppers are not easily fooled, and we provide info on the latest trends and natural personal care launches in our HABA features and new products section.


Hair Care

There are so many natural hair care products available today, so which ones are right for your shoppers? We'll explore that and more from our featured natural products page, which includes hair care features.