New York, NY—Shoppers may not consider natural health and beauty care (HBC) products discretionary purchases; rather, they’re essential. According to market research firm Packaged Facts, sales in the natural HBC market hit $8.5 billion in 2011. This marks a double-digit growth (11%) since 2005.

Many people would like to remain eternally young and radiant. While no magic bullet will stop the aging process, some researchers believe a new field of skincare can slow the signs of aging. Advanced research has found a positive link between plant stem cell extracts and anti-aging/anti-wrinkling processes.

Premier Health Concepts, LLC has announced a new lip balm line called DeVine Lip Shimmers that uses grape seed oil, resveratrol and red wine antioxidants. The company says it takes the health benefits of wine and puts it into the form of a lip balm featured in Rose/Merlot, Champagne/ Bordeaux and Vanilla Spritzer. MSRP: $4.99 per 2 pack

White Egret has added Hyaluronic Acid Day Serum to its personal care line of products. Says the company, “Hyaluronic acid is the main ingredient in the formula because it’s a moisture-promoting molecule that is abundant in youthful skin, but begins to diminish as we age.” Hyaluronic acid can help firm and moisturize the skin. SRP: $16.99 for a 2-ounce jar.

Straight Arrow has developed a line of shampoos and conditioners called Conceived by Nature, promoting moisture and shine. The coconut and corn surfactant base in the shampoos also contain aloe vera, grape and olive extract, as well as vitamins B5 and E. The conditioners also contain many natural ingredients such as sweet almond, olive, coconut and shea butter. Different scents include citrus, lavender and rosemary.

The Damascus Rose Beauty line from W.S. Badger Company, Inc. is a three-part moisturizing system that includes lavender, chamomile, calendula, sea buckthorn, rosehip and pomegranate oil as ingredients. The line includes a face oil, body oil and beauty balm. SRP: face oil $12.00, body oil $27.00, beauty balm $14.00

JASÖN now offers Pure Natural Deodorant Sticks, which are “clinically tested to deliver all day odor protection, without the use of aluminum and propylene glycol.” Odor-fighting ingredients include grapefruit seed extract, corn starch, baking soda and zinc ricinoleate. Aloe vera and lavender oil soothe skin, while vitamin E moisturizes. Formulas include: Soothing Aloe Vera, Nourishing Apricot, Calming lavender, Purifying Tea Tree and more.

Nature’s Gate introduces new shower products in two pleasing scents. On offer are açai scented body wash, liquid soap and lotion, as well as green tea scented body wash and liquid soap. Each product contains antioxidants, and a patented combination of 7 Natural Moisture Boosters: sodium hyaluronate, vegetable glycerin, shea butter, sweet almond oil, vitamin E, apricot kernel oil and soybean oil.

Jurlique Skin Care has delivered moisturizing hand sanitizer to the market. The product contains Safflower Oleosomes, Austrian Bush Mint and a proprietary biodynamic blend. According to the company, the sanitizer is an “innovative antibacterial that kills 99.9% of germs naturally and nourishes hands without irritating the skin.” SRP: $6.50 for 1.7 oz travel size, $15.00 for 5.9 oz with pump.

Natural Skin & Hair Care Product News

Beauty is only skin deep, but good health runs through and through. Make sure you are providing your shoppers with the nourishing, natural skin and hair care products they deserve. WholeFoodsMagazine.com and our personal care and health news articles are here to keep you informed about the important HABA market.

 

Skin Care

Conventional companies work hard to trick consumers into believing harsh chemicals are best. Natural products shoppers are not easily fooled, and we provide info on the latest trends and natural personal care launches in our HABA features and new products section.

 

Hair Care

There are so many natural hair care products available today, so which ones are right for your shoppers? We'll explore that and more from our featured natural products page, which includes hair care features.