Washington, D.C.—The Environmental Working Group (EWG) released its sixth annual EWG’s Skin Deep findings on the best and worst sunscreens of 2012, covering everything from sunscreens for the body and face, SPF protection in all kinds of makeup and what’s best for baby.

When it comes to the biggest organ in our bodies, shoppers should know how to keep their skin naturally hydrated and healthy. Here, we pinpoint seven impressive ingredients that may not be familiar to everyone, but will ultimately help moisturize the one organ that people actually see.

Sibu Beauty has added several new products to its line of sea buckthorn-infused skincare products. The line extension includes a purifying mask, an exfoliating scrub and a clarifying toner. Sea buckthorn is a source of omegas-3, -6, -7 and -9 plus antioxidants that support healthy skin, hair and nails.

New from derma e is Evenly Radiant Dark Circle Eye Crème. Formerly known as Eye Bright Dark Circle Crème, this product now has a new name and an enhanced, more effective formula containing skin-brightening madonna lily, bearberry and niacinamide. Enriched with antioxidants green tea and Pycnogenol, this crème helps reduce the look of aging, puffiness and dark circles for brighter, rested and radiant eyes.

Evofem, Inc. offers the Softcup menstrual cup as a new sanitary napkin/tampon alternative. The product is easy to insert, but the company says it fits better than a tampon and can be worn up to 12 hours without removal. The Softcup is made from a “non-irritating plastic containing medical elastomer and polyethylene.”

What’s Selling is our monthly review of what our retailers nationwide say is selling well in their stores. This month, we’ve compiled data from April to June to see what was popular in the second quarter of 2012.

The 2012 Natural Products Expo West tradeshow was the largest in its 30-year history. Some 60,000 industry members attended the event, which ran March 8–11 at the Anaheim Convention Center. Show organizers said attendance of retail buyers grew 13% this year, which made for a good show, say many exhibitors.

Target uneven skin tone and discoloration for a visibly brighter, youthful complexion with derma e’s new Evenly Radiant line. With an intensive skin brightening complex rich in madonna lily, bearberry, vitamin C and niacinamide, this line of six revitalizing citrus-scented formulas helps even tone and brighten skin for a radiant, younger-looking complexion.

Mill Creek Botanicals has a baby’s sensitive skin needs in mind with its new baby products, says the company. The line is all natural with no animal testing, artificial preservatives, gluten, fragrance, dyes or parabens. Products include Extra Clean Conditioning Shampoo, Extra Sensitive Lotion, Extra Mild Baby Wash and Calendula Cream.

Natural Skin & Hair Care Product News

Beauty is only skin deep, but good health runs through and through. Make sure you are providing your shoppers with the nourishing, natural skin and hair care products they deserve. WholeFoodsMagazine.com and our personal care and health news articles are here to keep you informed about the important HABA market.


Skin Care

Conventional companies work hard to trick consumers into believing harsh chemicals are best. Natural products shoppers are not easily fooled, and we provide info on the latest trends and natural personal care launches in our HABA features and new products section.


Hair Care

There are so many natural hair care products available today, so which ones are right for your shoppers? We'll explore that and more from our featured natural products page, which includes hair care features.