Mineral Fusion’s Beauty Balms for Hair are all-in-one, leave-in products that style, hydrate and protect hair in one step. Formulas include Vibrant Shine, Hair Repair, Volumizing and Curl Care, and offer ingredients like argan oil, moringa seed, minerals, biotin, soy protein and more.

derma e introduced Vitamin E Intensive Therapy Hand Crème, a non-greasy and fast-absorbing moisturizer that hydrates and smoothes worn hands. The crème’s cranberry seed and red palm oil provide “superior antioxidant, hydrating and healing benefits.”
SRP: $7.95.

Vermont Soap expanded its organic bath and body collection to include a new Choco-Luscious Organic Skin Smoothie. The moisturizer is easily spread and absorbed, and doesn’t leave a greasy film or feel. The certified-organic ingredients include coconut oil, cocoa butter, beeswax and rosary extract. SRP: $19.98.

Now available from Mineral Fusion is a line of Gray Root Concealers. The two-sided applicator stick has a mascara-like brush for covering gray strands and a sponge-like side for concealing roots. The temporary color comes in black, dark brown, medium and light brown, and is infused with argan oil.

Now available is pHresh deodorant for men. This powerful, but nonirritating natural deodorant offers lasting protection without chemicals thanks to ingredients like aloe. The product comes in three scents (Active, Bold and Hero), and is free of aluminum, parabens and propylene glycol.

Home Health’s new everclen line for sensitive skin features six products (cleanser, toner, face cream, eye cream, body lotion and hand cream) with clean ingredients. everclen is clinically tested and proven safe for sensitive skin, dermatologically tested, non-irritating, hypoallergenic and non-comedogenic.    
SRP: $9.99–19.99.

Now available from W.S. Badger Company is Zinc Oxide Sunscreen Lotion with an SPF of 30. The easy-to-apply, non-greasy formula can even be worn under makeup. With 100% certified natural and 86% certified organic ingredients, the non-nano sunscreen is formulated with aloe vera and has no added scent.

Pick up a tube of toothpaste and read the label. If you find ingredients you can’t pronounce, take caution. While brushing is a healthy habit that contributes to one’s overall wellbeing, some ingredients found in traditional products may do more harm than good.

Demand for natural products is as strong as ever, according to data collected in the 36th Annual WholeFoods Retailer Survey. Independent stores that participated in this year’s survey had a strong showing in 2013, selling a combined $741 million throughout their more than 1.24 million ft2 of total retail space. Most stores reported gains this year, and businesses are optimistic about the outlook for 2014, all excellent news for those who value the expertise and unique flavor that independent stores contribute to the natural and organic supplements, grocery, HABA and home products industries.

Natural Skin & Hair Care Product News

Beauty is only skin deep, but good health runs through and through. Make sure you are providing your shoppers with the nourishing, natural skin and hair care products they deserve. WholeFoodsMagazine.com and our personal care and health news articles are here to keep you informed about the important HABA market.

 

Skin Care

Conventional companies work hard to trick consumers into believing harsh chemicals are best. Natural products shoppers are not easily fooled, and we provide info on the latest trends and natural personal care launches in our HABA features and new products section.

 

Hair Care

There are so many natural hair care products available today, so which ones are right for your shoppers? We'll explore that and more from our featured natural products page, which includes hair care features.