Seventh Generation now offers Wee Generation skincare products. The tear-free baby shampoo and wash includes extra-virgin olive oil to keep skin smooth and moisturized. The baby bubble bath lets kids enjoy a bubbly bath time without synthetic fragrances and phthalates. The sunscreen includes UVA/UVB protection with SPF 30.

60 Lake St., Burlington, VT 05401, www.seventhgeneration.com

Published in WholeFoods Magazine, September 2012