Pomegranate Berry and Calypso Mango are the latest teas to debut from Mighty Leaf Tea. Pomegranate Berry contains a blend of berries, nectar of pomegranate, citrus, rose hips and hibiscus. Calypso Mango fuses tropical flavors along with natural mango and is a black tea.

Truitt Bros., Inc. has just released a Pumpkin Pie Mix. This blend can be added to muffins, shakes, pies, smoothies and just about anything you can think of. Seasoned with ginger, allspice, cloves, sugar and cinnamon, the mix contains no preservatives and is not processed or overcooked. What does this mean for customers? Easy to use and store pouches that are shelf-stable. The Food Alliance has also certified this mix as sustainable.

Lifeway introduced Frozen Kefir. This product contains calcium, protein and 10 strains of probiotics to support bone, digestive and muscular health. With almost half the calories of yogurt and twice the probiotics, this kefir comes in four flavors: original, strawberry, pomegranate and mango.
SRP: $4.49–$4.99.

SunRidge Farms has a solution for children who are allergic to food dye or who consume a natural diet. The new all-natural Milk Chocolate Rainbow Drops are a lot like M&M’s, but they do not contain food dye and titanium dioxide. The candies are flavored with real ingredients, such as premium chocolate, real vanilla and pure cane sugar.

Using coconuts grown in Thailand, C2O from SunSweet Naturals is a 100% natural, unsweetened, pure coconut water drink. This low-glycemic product contains 18–20 amino acids and no fat. Each serving contains 50 calories and each can has two servings. This drink, says the company, offers many nutritional properties to help keep the body operating and feeling great.

Ex Aqua Vitamins are the latest drinks to debut from Ex Drinks, LLC. The beverages are enhanced waters, which come in peach mango, lemon lime and raspberry and are a blend of fruit extracts and water. Each serving of this beverage is a rich source of vitamins B3, B5, B6, B7, B12 and E; they also contain no preservatives, high fructose corn syrup, sweeteners and artificial flavors.


The Republic of Tea is introducing a new line of 68 full-leaf loose tea varieties. This type of tea offers a more intense tea flavor, says the company. Some of the new flavors being offered include Coconut Pu-Erh, Keemum 1110, and Milk Oolong.

News from industry food companies.

Of the two words making up the term “functional food,” the operative one in a commercial sense is most definitely the latter. Consumers will not buy a product, even one with great health claims, that does not meet their basic criteria for a satisfactory food experience: convenience, familiarity and taste.

Grocery & Health Articles

Familiarize yourself with the ins and outs of the natural and organic food industry with helpful, informative articles from WholeFoods Magazine. We concentrate on topics that help make natural products stores successful and savvy naturals shoppers happy.


Grocery News

Whether you own a store or manufacture foods or ingredients, staying up to date on the news and trends that matter most is a click away at WholeFoodsMagazine.com. Our health news shelves are stocked with the latest articles on the non-GMO movement, organic and fresh food trends, nutrition research, regulatory updates and more.


New Products

Our comprehensive features include information on new food and beverage trends developing across the country. Many new launches are exciting and innovative; but are they right for your store and clientele? Learn more in our features and product summaries.


Delicious Recipes

We love tasty food and we love healthy options, so naturally we are all about recipes that combine these two qualities. Our recipes page is the place to go for terrific coffee and latte instructions as well as recipes for pumpkin soup, stuffed mushrooms, cheesy potatoes and more.