The new half-gallon Kombucha Home Brew Kit from Kombucha Brooklyn “brings the vitality and goodness of this power tea right to your home,” says the company, adding, “If you can make a cup of tea, you can make Kombucha.” Kombucha offers probiotics and antioxidants, and is naturally detoxifying and energizing, according to the company. 
The newest probiotic juice beverage in the GoodBelly line, manufactured by NextFoods, is GoodBelly Carrot Ginger, the brand’s first vegetable juice. Each drink in the line is infused with the probiotic strain LP299V for digestive health, and is non-GMO, dairy-free, soy-free, vegan and kosher. 
Cumberland Packing Corp. offers Monk Fruit In The Raw Bakers Bag. A zero-calorie, all-natural sweetener designed for baking, the product is packaged in a pantry-size bag and can be used to cut calories and sugar from baked goods. The company says it has no aftertaste, and no added sugars, sugar alcohols or molasses.
NOW Foods Better Stevia now comes in convenient, no-mess, one-drop-at-a-time bottles that make it easy for consumers to use an exact amount of stevia. New flavors English Toffee Coconut, Tropical Fruit, Pomegranate Blueberry and Cinnamon Vanilla have been added to the line. 
Mary’s Gone Crackers launched two new varieties. Hot ‘n Spicy Jalapeño Crackers have a spicy kick, with just enough heat for a crisp, mouthwatering snack, says the company. Super Seed Crackers offer powerhouse nutrition with a blend of super seeds, including sunflower, pumpkin, poppy, flax and sesame seeds.
Zola expanded its product line to include an all-natural Coconut Water with Pulp. This product is said to make it easy to stay hydrated because it naturally contains five essential electrolytes and is “a delicious and refreshing way to replenish, rehydrate and recover.” 
Horizon’s Organic Milk Plus DHA Omega-3 are now available in single-serve DHA-enriched milk boxes. The shelf-stable boxes use a sustainable, plant-based and vegetarian source of DHA omega-3, and are perfect for a child’s lunchbox.

Minneapolis, MN—Furthering the trend of big-box retailers entering the rapidly growing natural and organic foods market, Target Corp. has begun to roll out a store brand of organic and natural foods called Simply Balanced. The first products in the line include drinks and snacks, but the retailer has plans to expand it to more than 250 products over the next several months.

Washington, D.C.—The Non-GMO Project Verified label, which has become more pervasive in recent months, has been approved for meat and liquid egg products by the Food Safety and Inspection Service (FSIS), a branch of the U.S. Department of Agriculture (USDA). It becomes the first non-genetically modified organism (non-GMO) label claim to be approved by USDA.

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