SweetLeaf Water Drops are a new fruit-flavored water enhancer that has no calories, carbohydrates or artificial ingredients. According to the company, Water Drops makes “necessary summer hydration easy, tasty and better for you.” Made from SweetLeaf Stevia Sweetener, the drops come in Raspberry Lemonade, Strawberry Kiwi, Peach Mango and Lemon Lime varieties.

New from Two Moms in the Raw are almond protein crackers made with raw sprouted ingredients. Available in flavors like Sweet on You Graham and Jive‘n Chives & Onion, the crackers contain sprouted almond flour, are high in protein and fit within the Paleo diet.

Reed’s Stronger Ginger Brew from Reed’s, Inc. is made with 50% more ginger than Reed’s Extra Ginger Brew. The non-alcoholic beverage is made from sparkling filtered water (sweetened with honey, pineapple juice and raw cane sugar), fresh ginger root, lemon and lime juices and spices. The drink is free of preservatives, caffeine, gluten and GMOs.

For many years, I walked the Summer Fancy Food Show in New York City knowing that every other booth would be another artisanal cheese or chocolate. I expected to see more of the same this year and was pleasantly surprised to see incredibly innovative and creative gourmet foods with a nutritional slant.

News from industry food companies.

gluten free

Harleysville, PA—A recent webinar conducted by the Natural Marketing Institute (NMI) revealed some interesting trends about who’s buying gluten-free foods and why. Hosted by managing partner Maryellen Molyneaux and vice-president of strategic innovation Diane Ray, the webinar presented findings from NMI’s Gluten Free 2015 report.

Grocery & Health Articles

Familiarize yourself with the ins and outs of the natural and organic food industry with helpful, informative articles from WholeFoods Magazine. We concentrate on topics that help make natural products stores successful and savvy naturals shoppers happy.


Grocery News

Whether you own a store or manufacture foods or ingredients, staying up to date on the news and trends that matter most is a click away at WholeFoodsMagazine.com. Our health news shelves are stocked with the latest articles on the non-GMO movement, organic and fresh food trends, nutrition research, regulatory updates and more.


New Products

Our comprehensive features include information on new food and beverage trends developing across the country. Many new launches are exciting and innovative; but are they right for your store and clientele? Learn more in our features and product summaries.


Delicious Recipes

We love tasty food and we love healthy options, so naturally we are all about recipes that combine these two qualities. Our recipes page is the place to go for terrific coffee and latte instructions as well as recipes for pumpkin soup, stuffed mushrooms, cheesy potatoes and more.