Washington, D.C.—A new report released by the Organic Trade Association has revealed new insight into the demand for U.S. organic goods in this country and overseas.

This year makes it a (gluten-free) baker’s dozen as we honor our winners in the 13th annual Natural Choice Awards. Natural products in 18 categories were voted on by our readers, and we’ve come away with a truly impressive group of winners and runners up, including several multiple-time Natural Choice Award winners. There are some newcomers to the party as well.

ancient grains

Ancient grains have achieved strong recognition from mainstream and natural shoppers alike. Here’s what you need to know about some of the hottest grains on the market.

dry mouth lozengesNew from Hyalogic is Hyaluronic Acid Dry Mouth HylaMints. ­­­­­­­HylaMints come in a sweet mint flavor to freshen breath, and the hyaluronic acid helps add moisture in the mouth. Other ingredients—orange pectin, slippery elm, cranberry extract and xylitol—further support oral health, healthy salivation and moisture balance naturally.

Zing Domino FoodsThe Zing Baking Blend from Domino Foods, Inc. is made with a stevia and pure cane sugar blend and has only five calories per serving. The sweetener is packaged in an easy-pour canister for quick measuring. The company says it will “delight bakers with its exceptional performance, baking and browning just like sugar and with a pure sweet taste.”

Xlear Inc.’s new Lite&Sweet has the sweet taste of sugar without the calories. This natural sweetener is made from a blend of 100% pure erythritol and xylitol. Xylitol has been shown to support oral and upper respiratory health. The product contains zero grams of net carbs and only three calories per teaspoon. The company says Lite&Sweet can be used as a sugar replacement in virtually any recipe.

News from industry food companies.

Seattle, WA—Consumers of organic produce are exposed to less organophosphate pesticide (OP) than those who eat conventional produce, according to a new study out of the University of Washington. Previous studies have relied on urinary biomarkers to determine OP exposure, but this study also looked at dietary intake in its analysis.

People will always crave carbohydrates of all shapes and sizes. But the cookies, crackers, breads and baking mixes that lead the market, especially in the natural and specialty channels, are offering a little something extra. Let’s find out what makes certain baked goods more appealing to the foodies of today, and how retailers can make use of this knowledge.

Grocery & Health Articles

Familiarize yourself with the ins and outs of the natural and organic food industry with helpful, informative articles from WholeFoods Magazine. We concentrate on topics that help make natural products stores successful and savvy naturals shoppers happy.


Grocery News

Whether you own a store or manufacture foods or ingredients, staying up to date on the news and trends that matter most is a click away at WholeFoodsMagazine.com. Our health news shelves are stocked with the latest articles on the non-GMO movement, organic and fresh food trends, nutrition research, regulatory updates and more.


New Products

Our comprehensive features include information on new food and beverage trends developing across the country. Many new launches are exciting and innovative; but are they right for your store and clientele? Learn more in our features and product summaries.


Delicious Recipes

We love tasty food and we love healthy options, so naturally we are all about recipes that combine these two qualities. Our recipes page is the place to go for terrific coffee and latte instructions as well as recipes for pumpkin soup, stuffed mushrooms, cheesy potatoes and more.