It’s no secret that functional foods comprise a steadily rising category, with more and more consumers seeking to improve their overall health through their food. However, as the category both expands and improves, new factors and new demographics are changing how functional foods are perceived.

The customer is always right, but perhaps the customer should always be your inspiration, too. All stores, regardless of what products or services they offer, can take the opportunity to learn from their customers and grow their business in ways that meet their needs.