Everyone is buying in on natural flavors and colors. It’s now only a matter of how far these sibling industries can push the boundaries, as the role they play in the food market is unquestioned. The use of botanical extracts in lieu of synthetic molecules is now mainstream, according to Amandine De Santi, business manager at NATUREX, Avignon, France. “The use of natural flavors, for example, is no longer a way to differentiate from the competition, but it has become a key requirement for consumers, especially in products for kids or with a healthy positioning,” she says.

The Piping Gourmets offers a line of whoopie pies, with Chocolate Chocolate being the newest flavor. The gluten-free, kosher, vegan and non-GMO line also includes Chocolate Vanilla, Chocolate Mint, Chocolate Raspberry, Vanilla Vanilla and Vanilla Lemon.

lactose-free cream cheeseGreen Valley Organics introduced real dairy, lactose-free cream cheese. Made in a solar-powered creamery, the cream cheese is minimally processed and made with milk from a Certified Organic and Certified Humane local family farm. It is kosher and gluten-free.

Now available from Once Again Nut Butter are single-serving squeeze packs (1.15 oz). Intended for healthy snacking on the go, the Certified Organic and Non-GMO Project Verified varieties include Almond Butter and Lightly Toasted Almond Butter.

seaweed chipsSeaSnax is introducing Chomperz, a line of chips made from seaweed designed to serve as an alternative to potato chips. In addition to seaweed, a highly sustainable and nutrient-dense food, these snacks are also made with rice, natural seasonings and spices. Barbecue, Jalapeno, Onion, and Original Chomperz flavors are currently available.

New from Better Batter is Corn Free Powdered Sugar. This gluten- and allergen-free baking product is the latest product in the company’s gluten-free line, which includes Better Batter Gluten Free Chocolate Cake Mix, Flour, Fudge Brownie Mix and more. The company supports World Vision’s Clean Water program as well as The Burma Project.

Available from Jane’s Dough Foods is the Sonoma Flatbreads by Donatos line of crispy gluten-free pizzas. They are available in three sizes, from 12” to newly launched 6.5” and 10”. Varieties are Chicken & Fire Roasted Peppers with antibiotic-free chicken, Uncured Pepperoni that is nitrite- and nitrate-free, Four Cheese, and Vegetable.

dates fruits nuts barsNew York Date Bar is a healthy bar made with wholesome dates, fruits and nuts. Varieties include apple, apricot coconut, pecan and cashew. The bars are gluten free, dairy free, soy free and vegan friendly.

Frozen casseroles have been added to the line of all-natural frozen entrees from Blake’s All Natural Food. These individual-sized casseroles are made with no artificial ingredients, and their chicken and beef is raised without antibiotics or hormones. Casserole varieties include Chicken Noodle, Chicken Dinner, Tuna Noodle and Meatloaf Dinner.