Jovial launches the First Ever Einkorn Pasta. Einkorn is an ancient grain that is said to be highly nutritious. In fact, it is a good source of protein, dietary fiber and the B-vitamins. jovial whol e grain pasta is available in rigatoni, penne rigate, fusilli, spaghetti and linguine. SRP: $3.39–3.69 per 12- oz. box.

5 Tyler Dr., N. Franklin, CT 06254, www. jovialfoods.com

Published in WholeFoods Magazine, October 2010.