This is not a rapid expansion, nor is it the resurgence of something dormant. No, the rise of the coconut market over the past few years has been more like the birth of something new. Where before there was only a niche interest, today there exists a profusion of products that rake in hundreds of millions in sales annually. The majority of this growth has occurred right here in North America.

Many of us shoot for efficiency in our lives and in our businesses. It’s safe to say from the results of the 2014 WholeFoods Retailer Survey that natural products businesses view this goal as a high priority, as many independent stores have hit on some profitable combinations of store size, product offerings, sales and expenditures.

Reed’s is adding Coffee Kombucha to its Culture Club Kombucha line. Brewed in organic coffee instead of the traditional tea base, this new option provides a different taste as well as a jolt of caffeine for coffee lovers. Some of kombucha’s purported health benefits include digestion support, detoxification and immune stimulation.

Mocktail Brand cocktails from Mocktail Beverages are an alcohol-optional, low-calorie cocktail beverage. Flavors include Karma Sucra Cosmopolitan, The Vida Loca Margarita, Sevilla Red Sangria and Scottish Lemonade Whiskey Sour. Each cocktail is packaged in reusable and recyclable glass, and is kosher, allergen- and gluten-free. Each bottle contains four servings.

FlapJacked protein pancake mix distributed by JaceyCakes provides 15–17 grams of protein from whole grain oats, quinoa and coconut flour. The Protein Pancake Mix comes in three flavors: Cinnamon Apple, Buttermilk and Banana Hazelnut. These all-natural pancake mixes are rich in fiber and naturally sweetened with real fruits. Each serving is only 200 calories, and the products contain no added sugar.

A new way to take probiotics is now available from Solgar. New ohso Probiotic Chocolate Bars are gluten, nut and dairy free, and “deliver probiotics 3x more effectively than dairy alternatives,” says the company. These chocolate bars come in Classic Chocolate and Naturally Flavored Orange, and are only 70 calories per bar.

Crispy Green has added to its Crispy Fruit line of dried fruit snacks with Crispy Tangerine, which joins six others like Crispy Apple. The snacks are touted as sweet and crunchy, and are Non-GMO Project Verified. The company suggests adding the fruit to cereal or mixing it with nuts and seeds­­.

CharmedBar is a new natural fruit and nut bar that is free of gluten, grains, soy, dairy, eggs and refined sugar. CharmedBar comes in three flavors: Almond Butter Cran-dipity, Peanut Butter Cherry-licious, and Cashew Butter Apple-rageous.