This is not a rapid expansion, nor is it the resurgence of something dormant. No, the rise of the coconut market over the past few years has been more like the birth of something new. Where before there was only a niche interest, today there exists a profusion of products that rake in hundreds of millions in sales annually. The majority of this growth has occurred right here in North America.

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Many of us shoot for efficiency in our lives and in our businesses. It’s safe to say from the results of the 2014 WholeFoods Retailer Survey that natural products businesses view this goal as a high priority, as many independent stores have hit on some profitable combinations of store size, product offerings, sales and expenditures.

Reed’s is adding Coffee Kombucha to its Culture Club Kombucha line. Brewed in organic coffee instead of the traditional tea base, this new option provides a different taste as well as a jolt of caffeine for coffee lovers. Some of kombucha’s purported health benefits include digestion support, detoxification and immune stimulation.