News from industry food companies.

Traction. 2015 was the year natural products gained significant traction outside their core channels of distribution. Overall, natural and organic product sales grew a stunning 14.9%, adding $9.367 billion to total $72.4 billion in sales, and reaching 11.75% of total U.S. food store sales. Perhaps more noteworthy is this fact: total U.S. food store sales grew 3.1%, adding $19.1 billion; meaning natural and organic products growth made up nearly half (49%) of this number. At this rate, the natural products industry is on track to reach one-third of total food store sales within the next generation, or $500 billion of the then $1.5 trillion U.S. food store business.

trace mineralsTrace Minerals Research has added a TMRFIT Protein Bar in Peanut Butter with Goji Berries flavor to its TMRFIT SERIES line of sports nutrition products. This bar is cold-processed and made with only clean ingredients, including over 72% organic ingredients. It offers 20 grams of protein from milk protein and 10 grams of net carbohydrates.

goodbellyGoodBelly now offers Grab&Go probiotic drinks. The 15.2-oz. beverages incorporate Lactobacillus plantarum 299v (LP299V) for digestive health and come in three flavors:  Mango, Blueberry Acai and Tropical Green.
MSRP: $2.99.

vegan food

There has hardly been a better time to eat as a vegan or vegetarian. Whether consumers are longtime followers, new converts or “flexitarians” dabbling in the meat or animal byproduct free lifestyle, they now have more foods and flavors to choose from.

private label

What’s in a name? If it’s your own store brand, it’s everything. Or, it should be—especially now.