Avoiding artificial food additives and excessive amounts of caffeine and sugar are at the top of many Americans’ criteria for a healthy diet. Perhaps nowhere are these preferences so abundantly clear as in the beverages market segment. Here are five key trends to keep an eye on in your store so as to best meet your shoppers’ new beverage preferences.

News from industry food companies.

A major fixture in the gluten-free community, the Gluten Intolerance Group (GIG), turns 40 this year. Its efforts to serve, inform and connect those who follow a gluten-free diet are rapidly expanding, including the continued rise of its product certification program known as the Gluten-Free Certification Organization (GFCO).

Washington, D.C.—The needed money has begun to arrive in the search for non-toxic, organic ways to defeat citrus greening, the disease that has threatened to overwhelm the citrus industry. The Organic Center, based here, announced the success of its first-ever crowdfunding campaign, designed to drum up funds for its previously announced three-year study on citrus greening.

Now available from Mocktails Brands is a line of non-alcoholic cocktails made with all-natural ingredients. The drinks do not contain high-fructose corn syrup or preservatives and are free of common allergens and gluten. Varieties include Karma Sucra Cosmopolitan, Vida Loca Margarita, Sevilla Red Sangria and Scottish Lemonade Whiskey Sour. www.mocktails.com

High Brew’s line of all-natural, premium cold brew coffee, High Brew Coffee, is made from 100% fair trade Arabica coffee beans. These ready to drink beverages come in four flavors: Double Espresso, Mexican Vanilla, Salted Caramel and Dark Chocolate Mocha. Each drink has only 50-60 calories and contains more antioxidants and caffeine than a regular cup of coffee.