It’s no secret that functional foods comprise a steadily rising category, with more and more consumers seeking to improve their overall health through their food. However, as the category both expands and improves, new factors and new demographics are changing how functional foods are perceived.

The customer is always right, but perhaps the customer should always be your inspiration, too. All stores, regardless of what products or services they offer, can take the opportunity to learn from their customers and grow their business in ways that meet their needs.

Boulder Organic! released a line of certified organic, gluten-free and non-GMO soups. There are currently several varieties of the soup that include chicken stock-based and five vegetarian flavors, the newest of which is Tuscan White Bean. Other flavors include Roasted Tomato Basil, Green Chile Corn Chowder, Red Lentil Dahl, Garden Minestrone and Golden Quinoa and Kale.

New from Better 4U Foods are Better4U Gluten Free Sprouted Ancient Grains Pizzas. These frozen pizzas are made with four sprouted grains: quinoa, flax, millet and chia. Not only are these natural sprouted grains higher in fiber, vitamins and minerals than traditional grains, but Better4U’s pizzas are lower in fat, calories and sodium than other frozen pizzas. Available in three thin crust varieties: Four Cheese, Uncured Pepperoni and Mediterranean.

New from Domino Foods, Inc. is Born Sweet Zing Stevia Sweetener, with zero calories and a clean, sweet taste. Made with only high-quality stevia leaf extract and dextrose, Zing Zero Calorie stevia is available in packets and in an easy-spoon jar. A baking blend is also available.