Chicago, IL—Generation Z (includes ages 0–23) and Millennials (ages 24–37) are the primary groups behind a recent rise in consumption of fresh foods, according to new market research from NPD Group. Fresh food, including fruits, vegetables, meat, poultry, fish and eggs, has become more popular over the last 10 years, driven by interest from young consumers.

organic food

Washington, D.C.—More organic farmers and handlers will soon be exempt from paying for the marketing and research of conventional agricultural products, due to a new proposed rule from the U.S. Department of Agriculture (USDA). The collective savings involved for organic stakeholders may amount to $13.6 million annually, according to USDA estimates.

Food giant General Mills is disbanding its frozen foods and organic food divisions.

Golden Valley, MN—Food mega-company General Mills has disbanded two segments of its business, the Small Planet Foods organic division and its frozen foods division, absorbing the brands into other parts of the company.