It’s no secret that functional foods comprise a steadily rising category, with more and more consumers seeking to improve their overall health through their food. However, as the category both expands and improves, new factors and new demographics are changing how functional foods are perceived.

The customer is always right, but perhaps the customer should always be your inspiration, too. All stores, regardless of what products or services they offer, can take the opportunity to learn from their customers and grow their business in ways that meet their needs.

Boulder Organic! released a line of certified organic, gluten-free and non-GMO soups. There are currently several varieties of the soup that include chicken stock-based and five vegetarian flavors, the newest of which is Tuscan White Bean. Other flavors include Roasted Tomato Basil, Green Chile Corn Chowder, Red Lentil Dahl, Garden Minestrone and Golden Quinoa and Kale.