Most pet owners say they are willing to do anything to give their pets long, healthy, happy lives, just like they would for their human family members. So, why feed, reward or supplement them with anything but the best? Pets are part of the family and have their own set of dietary and hygienic needs that can be amply addressed through natural products. Animal-loving, natural lifestyle customers will surely embrace these products to support many more years with their furry friends.

It’s that time of the year again! Natural Products Expo West, hosted by New Hope Natural Media, is once again coming to the Anaheim Convention Center in Anaheim, CA from Thursday, March 7th to Sunday, March 10th. On Friday and Saturday, the show floor is open from 10:00 a.m. to 6:00 p.m., and on Sunday from 10:00 a.m. to 4:00 p.m. Co-located with several other events (Engredea; Nutracon; Fresh Ideas Organic Marketplace; and Beer, Wine, and Spirits Marketplace), Expo West provides invaluable knowledge for those looking to improve their stores and products.

The pressure is on. You are charged with making an important decision about an issue that affects millions of people. Worse, you’re really not well versed on all its complex potential ramifications. Wouldn’t it be great to have a helping hand, someone knowledgeable to tell you what you need to know in 15 minutes and leave you with a clear one-pager to remind you about everything you discussed?

Those determined to flip the script on their digestive woes will first need to learn which types of food are up to the task. They’ll want to know how, by changing or adding to their diet, they can make their entire experience with food go more smoothly. Possessing that knowledge, and the product offerings to match, will make you the ally of such customers in their quest to digest.

Tofurky, a brand of Turtle Island Foods, now offers 100% Meat-Free Ground Beef. The products are made from organic soy protein and contain no GMOs. This vegan-friendly option comes in ground beef style and chorizo style. Tofurky says that the products are good for the environment, as well, resulting in significantly less carbon emissions than real beef.

Navitas Naturals now offers organic coconut water powder that can be used to make a healthy drink. The organic drink powder provides five key electrolytes to support rapid hydration: sodium, magnesium, calcium, potassium and phosphorus.

Back to the Roots presents grow-your-own mushroom kits, which allows consumers to grow up to 1.5 pounds of oyster mushrooms. Mushrooms can grow to full size within 10 days when placed in full sunlight and misted with water twice a day. Mushroom spawn (seeds) are mixed with recycled coffee grounds to create the growing environment.

Scheckter’s Organic Energy is a new organic and vegetarian energy drink. It contains extracts from organic raw coffee beans, organic guarana, ginseng and organic green tea, which the company states boosts physical and mental performance and reduces stress. It also uses no synthetic caffeine, artificial sweeteners, colorants, flavorings or preservatives. Available in regular or lite.

Boulder Canyon Natural Food’s Garden Select Vegetable Crisps are an all-natural alternative to potato chips. Each bite contains up to 12 vegetables, no trans-fat and plenty of fiber. Garden Select Vegetable Crisps are offered in three glutenfree flavors: sour cream and chive, hearty cheddar and red ripe tomato.